What makes a good name card?
Hey there, it’s our first video blog post, you may skip the article below as the video above has all the information you need.
Before there was the Internet, a name card was the only way someone can track you easily. Even till today, a name card (also called a business card) is the second thing someone new receives from you and at times the last impression you leave on a person. It serves as an important professional exchange across all cultures whether you’re representing a company or running your own business.
I’ve given and received dozens of name cards during my course of work as well as designed our own. Here are a few simple tips to make your name card more user-friendly.
A professional name card is fairly thick, at least 250 gsm if you’re choosing the paper stock. If a name card is too thin, it feels flimsy and gets wrinkled easily when someone stores it in their pocket or wallet.
Some people still retain the habit of writing additional information about you on the name card you passed them and it’s wise to have a light coloured or white empty spacing on one side to allow new information to be added. This is one reason why matt laminated (smooth matte surface) and gloss laminated (glossy surface) name cards can be difficult to write on; just in case you’ll like to edit or add in a few details.
Tiny name cards can be really hard to retrieve from a name card directory. Following a standard size of 9cm by 5cm is fairly safe. If you feel that changing the size of your name card appeals to your target market (e.g. ladies) or adds personality to your company’s brand, feel free to add finishing effects or go for odd shapes.
A common question that’s been asked, “Should I put Mandarin text on my name card?” The answer is yes, if you’re constantly dealing with Mandarin speaking contacts. Put yourself in the shoes of the contact you’ll like to meet and ask yourself if they’ll appreciate reading information in their mother tongue language.
It’s also not necessary to put a photo on your name card unless your field of work is closely tied to your image or you strongly feels it personifies what you do e.g. image consultants, actors/actresses, make-up artist. Do use a professional photographer, in fact the best you can afford to hire, as you can use it in your résumé as well.
I designed the CuriousCore name card to exemplify our brand value of keeping it social. There are two things which our name cards have to trigger conversations:
- The Quick Response (QR) code appeals to techies and marketers. The function of the QR code is to eliminate the chore of keying in data manually for a new contact as it stores all the information you see on our name cards.
- The art at the back of all our name cards tells the other person what we’re passionate about. It appeals to creative types which makes up of half of the people we meet.
A name card only gets a couple of seconds of screen time during first contact; check out our article on 9 Simple Steps to Better Networking to meet new people with ease.