Marketing with Illustrations

James Jean: Prada

Marketing messages constantly face the challenge of competing for your attention. The Economist states that “information overload” is one of the biggest irritations in modern life. In a sea of advertisements that shouts “same old, same old,” it’s always refreshing whenever someone presents messages in a different manner.

Illustration in Fashion
Visual arts maven, James Jean, designed massive mural installations for Prada shops in Soho, New York, and Beverly Hills in L.A. His creations were part of Prada’s Spring 2008 collection which includes the elusive Prada Fairy bag (seen above). We can’t help but find ourselves falling in love with Prada’s clip titled Trembled Blossoms.

Bravo Company: The Slowest WayIllustration in Advertising
Our friends from Bravo Company created a series of call-to-action print advertisements for design school, Orita Sinclair. It’s hard to deny that illustrated ads are more interesting when juxtaposed with humour.

Bravo Company: The Slowest WayBravo Company: The Slowest Way

Illustration in Merchandise
A wonderful collaboration between two of our partners-in-crime, Benjamin and Jiaying from Pepper & Cinnamon.
Pepper & Cinnamon's 2011 calendar

Illustration on Websites
Illustrations that are distinctively Sheryo on the website for Creme Creative Market.
Sheryo: Creme Website

Within websites, illustrations can help craft a story for your message. For an immersive experience, check out History Channel and Fantasy Interactive’s digital experience for the American Civil War.
150th Anniversary of The Civil War

Illustration in Infographics
There are many great examples of data visualisation around the internet. But what struck us the most are the work done by Jonathan Jarvis who famously explained the Credit Crisis using motion graphics. We give two thumbs up to his most recent work for charity: water.

We’re happy to explore all examples above for projects but we don’t do cave paintings, as you would probably have already spotted in our portfolio.

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